Cannabis Real Estate Lender Alta Fund Welcomes Industry Veteran Gloria Govan as General Partner to Spearhead Innovation and DE&I Initiatives

LOS ANGELES, (August 14, 2023) – Gloria Govan, trailblazing leader in cannabis and Founder/President of RLNTLSS Brands, today announced her appointment as General Partner at Alta Fund, a leading cannabis real estate lender committed to providing innovative and efficient financing solutions to the cannabis sector. In this role, Govan brings over a decade of experience and her commitment to DE&I and innovation to the forefront of the cannabis real estate lending market.

With a keen interest in cannabis sparked by her mother’s diagnosis with breast cancer in 2005, Gloria Govan has become a sought-after pioneer within the cannabis industry. Owning 13 vertically integrated licenses throughout Southern California, combined with her passion for modernizing and elevating the cannabis space for brands, vendors, and consumers, Govan has earned a reputation as a dynamic and forward-thinking leader. Through this partnership with Alta Fund, her goal will be to expand opportunities for people of color, women, particularly women of color, providing access and opportunities for minorities looking to enter or expand businesses within cannabis.

“Cannabis is my passion and as a long-time entrepreneur working in the business, I know how challenging the barriers to entry can be for minorities and women.” Said Gloria Govan, Founder of RLNTLSS Brands. “Together with Alta Fund, I hope to pave the way for a more diverse and inclusive future in cannabis.”

Alta Fund, a leading cannabis real estate lender, is committed to providing innovative and efficient financing solutions to the cannabis sector. Understanding the unique needs of the industry, Alta Fund offers tailor-made financing structures that simplify the process for cannabis financing companies. As the cannabis market continues to experience significant growth nationwide, Alta Fund has invested over US$65 million across multiple transactions, generating impressive cash flow and long-term endurance for their investors.

Alta Fund prides itself on empowering and enabling cannabis companies to realize their full potential. With quick, flexible funding options, including cannabis sale-leasebacks Alta Fund removes financial barriers and frees up clients to focus on expanding their businesses. As part of its commitment to enhancing diversity in the sector and de-stigmatizing cannabis use, Alta Fund seeks to collaborate with entrepreneurs who share the same values.

The cannabis industry is experiencing significant growth on the real estate side, with a surge in demand for cultivation facilities, dispensaries, and other cannabis-related properties. As legalization continues to spread across the United States, real estate opportunities in cannabis are expanding rapidly. This has led Alta Fund to emerge as a specialized cannabis real estate lender who offer streamlined and innovative financing solutions tailored to the unique needs of the cannabis industry. With the continued evolution of the cannabis market, the real estate side is poised for continued growth and expansion utilizing financial engineering solutions to position and perform.

For more information please visit https://rlntlssbrands.com

About RLNTLSS

RLNTLSS Brands is a full-service brand and management cannabis agency that was founded in 2013 by Gloria Govan. The Los Angeles-based company serves as a partner in celebrity brands, retail collaborations, and business development within and beyond the cannabis industry. Celebrity brands and clients include, Whoopie Goldberg, Gary Payton, Derek Fisher and Freeway Rick Ross.

About Alta Fund

Launched in July 2019, Alta is a leading cannabis real estate lender providing dependable cannabis business loans, and cannabis real estate financing. It has raised +$65mm in private capital; reaching its original target, to either acquire fully developed Industrial, Commercial or Retail properties, or provide financing to well-established operators, through Senior Secured Term Financings across the USA.